One of the ways we use creative technology to help our clients strengthen their customer relationships is by assessing their lead generation system. Once we can see where their strengths and areas of growth are, we can apply our creativity where it will be most effective.
As useful as it is to have third-party come in and give insight on what they see (which we’re happy to do when you’re at that point), self-inquiry and reflection are also powerful.
On a personal level, knowing yourself is the first step to noticing and then changing ingrained behaviors that give you less-than-desirable results. It’s no different on an organizational level. Every day, you make choices based on a number of factors, many driven by how your organization operates by default. In order to make different choices, you need to recognize those default patterns and how they affect your results.
We’re starting with lead generation because without effective lead gen, none of the other things really matter. It’s also one of the bulkiest and slipperiest areas of strategy to work on, hard to get your hands around and feel like you actually have control over it.